Green Beauty is a growing industry with more and more consumers making the switch from mainstream beauty to the environmentally-friendly, natural beauty alternatives. If you are new to the world of Green Beauty and found yourself a bit confused by...
In the past few decades, the promotion of “green” or “eco-friendly” values and products has become ubiquitous. Consumers have been aware of the importance of making ethical choices since the early 2000s, and this awareness has increased massively since. It...
Greenwashing is when a company spends a significant amount of time and money trying to convince consumers that their products or services are ‘green’ through advertising and marketing in order to create more sales. Any company that is able to...
